Success Stories

Adds value to our business

"Being technically versed in what they do is a given for an accountant; the rules, regulations and training see to that. What isn’t quite so easy to find in accountants are excellent communication skills, the knack of inspiring confidence and trust and the ability for them to simply take much of the pain away from the accountancy progress by ‘getting on with it’. In the short time we have been working with the team at Sterling Grove Accountants, they have very quickly proved themselves excellent in their ability to deliver an accountancy service that truly adds value to our business and does more than just tot up some numbers and file a return. I can honestly say that at last we have found what for us is the holy grail in accountancy support - a friend, trusted advisor and true partner to our company and a relationship that has quickly embedded itself in our business as mission critical." Adrienne Cohen - Public relations company

Attentive to our needs

"We have been established for over 10 years and are now a worldwide leader specialising in high quality LCD products and Digital Accessories. We have used the services of Sterling Grove for the last three years and have found Gianni and his team to be professional, prompt and attentive to our needs. We have used SGA for a number of different services including audit and cashflow forecasting and would have no hesitation in recommending their services." Alice Kan - LCD / Digital Products

Comprehensive and forthright service

"We are a small independent charity and a limited company with a turnover of around £1m annually. We provide day services to adults with cerebral palsy and associated disabilities. Chris and his team have always provided us with comprehensive feedback both during and following the annual audit. This has enabled us to develop our systems to meet the challenges of a changing and complex environment. It is comforting for our trustees, who all operate in a totally voluntary capacity, to know that we can expect a comprehensive, forthright but supportive audit every year, which ensures that we continue to fully meet our legal and regulatory obligations." Isobel Chalcraft - Charity

Excellent and efficient service

"We would like to thank Gianni and the team at Sterling Grove Accountants for the excellent and efficient service. We have built up a professional relationship with them over the years of which we are very proud." Gentil Goncalves - Charity

More than just accountants

"Sterling Grove are more than just accountants. They have supported me though good and bad trading times and I value their practical and common sense advice. They are led by directors who have an interest in my business, and they are easy people to work with. Appointing them as my accountants was a good decision, and I would recommend them to prospective clients." Anthony Jenks - Foods wholesale

Personal touch

"I have been with Sterling Grove for more than ten years or more and no matter what problems I have there is always the right person to put my mind at rest, Gianni with all his skills required to put my accounts in order. Although I cannot mention everyone at SGA, all I deal with always have time for you and all have that personal touch whether it be in person or on the phone. I would recommend SGA to anyone who requires excellent service at all times." Brian Johnson - Garden Services

Practical solutions to my business problems

"Gino was introduced to me by a trusted business associate. This was over 10 years ago and appointing new accountants was not a decision that I took lightly. However, it proved to be a decision that I have never regretted as they have always offered support and guidance when I have needed it most. Sterling Grove are led by accountants and tax advisers of the highest quality who always offer practical solutions to my business problems as well as ensuring the company produces its accounts and tax returns on time! I have found all the staff very helpful as well as friendly and it is always comforting in these times to find someone on the end of a phone to help and advise you whatever financial problem you may have." Doreen Evans - Motor Trade

Proactive and personalised approach

"Sterling Grove have been my accountants for over 15 years and I must say that I continue to be incredibly impressed by their proactivity and personalised approach. I’d been with my previous accountant for over 10 years and I was ‘ happy enough’ with his service so I was slightly nervous about changing over. However, within days I knew I had made the right decision. They came up with many fabulous suggestions that have helped me to grow my business and my bottom line, and all for the same price as I was paying my previous accountant!" Chris Sutherland - Kitchen Design, Supply and Installation

Experienced and knowledgeable

"We are cleaning contractors employing over 400 staff and operating primarily around the M4 corridor, from Central London to Reading. Established in the year 2000 the company has enjoyed continued organic growth, complimented with the acquisition of several cleaning businesses. The experience and knowledge of Gino and his team has assisted me with the company's business acquisitions from the early stages of negotiation, through due diligence to final implementation which has made them seem like every day events! The things that set Sterling Grove apart are the simple things like being able to offer support and practical common sense advice when I need it most." James Manning - Contract Cleaning

Support in the good and bad times

"My IFA introduced me to Gino, one of the directors and he instantly struck me as someone I could work with. I have used Gino and his team now for over ten years and they have always supported me in the good and bad times. They are more than suppliers of professional services - they are an integral part of my business." Jon Arron - Estate Agent

Prompt, efficient and professional

"Choosing Sterling Grove Accountants was one of the best business decisions we have ever made. We feel totally confident in Sterling Grove Accountanst and are always appreciative of their exemplary service and advice over the past 10 years. They are very clear in their approach and guidance. Most importantly, they took the time to understand our business. Gianni Amasanti has consistently stood out from the crowd as an extremely knowledgeable, highly commercial and effective professional with a genuine passion for helping companies succeed. We would also like to thank SGA for their prompt, efficient and professional manner in dealing with any of our enquiries and cannot recommend them highly enough." Lee & Sophie Baldwin - Corporate Travel Agency

Trusted partner to our business

"We are an office interiors specialist based in the Thames Valley, delivering well designed, high quality office refurbishment, partitioning and bespoke joinery to corporate and SME clients across the UK - including Sterling Grove's office at Hamilton House in Rickmansworth. We have worked with Gino and his team as our accountants for over 12 years and rely on them for commercially focussed, expert support for all our accountancy requirements. SGA don't just manage our payroll and complete our year end accounts: they work as a trusted partner to our business, providing tax guidance, commercial advice and a wealth of additional support and information which enables us to run our business more efficiently and cost effectively. I have never raised a query with SGA which has not been dealt with promptly, effectively and to my satisfaction; their excellent level of personal attention to their clients is matched by their professional expertise." Nick Ford - Construction

What more could you ask for?

"Cost-effective, professional and great people to work - what more could you ask for?" Parmjit Singh - Publishing House

Pleased I made the change

"We are a 72 year old business, now focusing on designing and manufacturing solutions for packaging, presentation and promotional requirements, using plastics. I appointed SGA 10 years ago after a long relationship with our previous accountants. The opportunity arose due to a relocation of the company and my introduction to Gino and Gianni Amasanti through BNI (Business Networking International). I saw them as a reliable firm, they came well recommended, and I liked the fact that they had an opinion on what action should be taken, rather than sitting on the fence! I am pleased I made the change and they now provide a team member monthly to keep an eye on our figures, which allows me to get on and run the business." Peter Phillips - Plastic fabrications

Genuine enthusiasm and interest

"In 2000, the one helpful piece of advice a former bank manager gave me was to introduce me to Paolo Anmasanti and his team. Like many business owners, accountancy does not hold the highest appeal for me – the two partners that first came to see me showed genuine enthusiasm and interest in working with my company which set them apart from other firms. They set about managing our business affairs proactively and efficiently continue to do so. 11 years on, we are still working with SGA and i enjoy a close business and personal relationship with the same partner which means a great deal to me." Phil Campbell - Software development

Highly recommended

"We were approached by Sterling Grove and at the time were looking to changing accountants and from our first meeting with Gianni we were really impressed and got a good feel about the company. SGA has helped us with changes within our company and we look forward to a very long relationship with them. Highly recommended." Sam Dickman - Motor Trade

Excellent service

"Sterling Grove have provided an excellent service supporting me from business start throughout subsequent trading years. Gianni has provided a highly professional service and has always been available to provide helpful advice when needed. Keeping customers up to date with changes in tax and accountancy regulations and implications of the government's Budget changes have been invaluable." Shawn Scott - Management consultant

They are more than just accountants!

"We are the market leader in the Digital Newspaper Network, printing and distributing international foreign newspaper titles from around the world for same day readership in the UK. In 2007 the business saw major investment in plant and staff resulting in the relocation to a much larger premises in Middlesex and adding the ability to store and dispatch on demand book titles for several publishers acting as a warehouse and distribution centre that is operational 24/7. During this time Gino and his team came into their own as business advisers. Not only did they support the business with help on the financials, but they even introduced me to a reliable building contractor to refurbish the business premises! Words that spring to mind when thinking about SGA are trustworthy, sincere, likeable and friendly. They are more than just accountants!" Steve Brown - Printing

No hesitation in recommending them

"If you are looking for a friendly, informal, efficient, up to date, capable and reasonably priced firm of accountants and auditors Sterling Grove is the one to appoint. We have been dealing with Sterling Grove since their inception and have no hesitation in recommending them for their professionalism and positive attitude." Themos Koukoullis - Property Management

Well managed firm

"We are an established company dealing with commercial property both in the UK and Europe. Having worked with other accountancy firms we have remained committed to Gino and his team at Sterling Grove for a number of years now. Sterling Grove is a well managed firm where you can rely on both the day to day administration being handled efficiently and also on a fast, helpful and innovative response when more challenging issues arise within the company." Tim Hinks - Property Consultant

Highly intelligent and competent

"We have been working with Gianni and his team for over twelve years now and have never had a single problem or issue with their service. They are easy to work with and highly intelligent and competent at what they do. We highly recommend Sterling Grove for their professional services." Zauhar Meghji - Care Homes

Passion, focus and drive

"Opal Image Ltd ("Opal") is an introducer working with some fantastic clients of which some are household names and are recognised as "blue chips". We have sourced and introduced them to our partners within the design and printing industry. Both parties enjoy a level of service that is driven by passion, focus and of course loyalty. When our partners are looking for growth, Opal then operates as a "white label" marketing and sales operation to source and secure new business. Formed in 2013 Opal has enjoyed continual growth, we have three core requirements for anyone wishing to work with Opal, "Passion", "Focus" and "Drive". Confidentiality is absolutely key to our business model. Sterling Grove Accountants (SGA) is our chosen accounting firm, this is because they operate in the same style as Opal, with passion, focus and drive. SGA have proven invaluable as our accountants, especially in its tax advice. We have worked with Gino for over 23 years with other businesses ventures prior to the formation of Opal. Only once did we stray away, but "once bitten" says it all. We are back working with the best man and his team, this in itself is a testament as to why you should choose SGA." Mark Saggs - Design and print management

Our business is in safe hands

"Stewart Superior Europe Limited manufacture health and safety signs and other general signage. We are mainly supplying the larger resellers of office supplies such as Staples and Viking Direct. We also import and wholesale to the trade a large range of office based products such as coat stands, clocks and clip boards. As a company we are now in our 21st year and are based in Marlow in Buckinghamshire. We create product too and like to develop products on behalf of ourselves and customers. We have sourcing partners in the Far East who work with us on our daily requirements and anything alse we may require. We were introduced to Gino and his team around 8 years ago. The business was growing and we felt it was time for the company to work with a more professional firm and I'm delighted to say they haven't let us down. They produce us a set of monthly management accounts, we have quarterly review meetings and I value the input into the running of the company greatly. I would thoroughly recommend them to anyone. Totally professional, engaged in what we are doing constantly, always at the end of the phone should you need them and give us the confidence that financially our business is in safe hands." Geoffrey Betts - Manufacture of health and safety signs

Massive synergy

"Shoot the Moon is a creative design agency based in London NW5, established in 1998. That's why we choose to work with SGA - there is a massive synergy in the way we both work. In the three years working together we have beneffitted from their vast experience and industry knowledge, which is shared with heaps of common sense. I would have no hesitation in recommending Gino and his team to other like minded businesses." Richard Pollock - Creative design agency